Buyers Focus


Buyers Marketing Pack

Have you ever wondered who it is that buys the prize winning exhibits at the Winter Fair?

The Royal Welsh Winter Fair is widely referred to as the finest prime stock show in Europe and is firmly established as one of the most popular attractions on the British agricultural show calendar. Leading stockmen from all over the UK compete for the top accolades in the classes and competitions.

With over 1,300 cattle, sheep, pigs and horses as well as over 160 entries in the lamb carcass classes, the stakes are always set for a great couple of days’ worth of competitions.

The grand finale of the event are the livestock auctions on the second day (Monday for dressed poultry) where hundreds of potential buyers bid with the aim of purchasing one of the prize winning exhibits.

But have you ever wondered who these buyers are and why it is that they go to such lengths to take home a purchase from the Royal Welsh Winter Fair… this is what the buyers of last year’s champions had to say:


Supreme Cattle Champion

Supreme Baby Beef Champion

Supreme Sheep Champion

Supreme Pig Champion

Champion Lamb Carcas

Supreme Dressed Poultry Champion