Royal Welsh top award goes to Conwy butcher

30 June 2013

One of the best-known butchery businesses in Wales, Edwards of Conwy, has won the 2013 Sir Bryner Jones Memorial Trophy, the Royal Welsh Agricultural Society’s most prestigious prize.

Since 1957 the award has been made annually to someone from a different branch of the farming industry who has reached the highest level of achievement in the chosen sector and this year it has gone to the butcher who has established a successful business through the sale and promotion of locally-produced livestock products.

Ieuan Edwards not only sources meat locally but he also displays it immaculately, together with a host of other products, in a very welcoming shop serving between 4000 and 5000 customers a week, and this makes him the true winner of this year’s award, said the judges.

He was one of 12 nominees for the award from across Wales all of whom, said the judges in their report, were exemplary and a credit to their trade.

“It was encouraging to see that the family butcher is still thriving and continuing to provide quality Welsh meat of provenance.  Using their presentational skills, and the introduction of new cuts and products at competitive prices, means that these butchers are able to satisfy the demands and expectations of today’s discerning customers,” they said. Without exception, all the nominated businesses purchased their meat and other products in Wales and many from within 10-15 miles of their shops.  All had diversified from the traditional butchery business in some way or other from hotel catering supplies to mass pie making.

Sir Bryner Jones was a doyen of the RWAS and he shaped its direction for 50 years.  He was Agricultural Commissioner for Wales and subsequently became Welsh Secretary of the Ministry of Agriculture.  He was President of the Royal Welsh in 1954, the society’s golden jubilee year.