Local Flavour with M&S at Royal Welsh Show

18 July 2013


Marks & Spencer (M&S), lead sponsor of Wales’ largest agricultural event the Royal Welsh Show, is inviting visitors to enjoy its best show stand and Farmer’s Lounge yet at the event in Llanelwedd, Builth Wells, from 22-25th July. 

Full of interactive family fun, visitors will be treated to live chef demonstrations and tastings from local suppliers, find out more about the innovative farmers who supply M&S with its wealth of high quality produce and pit their skills in a game of Hungry Hungry Cows to discover more about what goes into M&S Activehealth milk, which is produced in Wales.

Steve Mclean, M&S Head of Agriculture, said: “We’re delighted to be back at the Royal Welsh Show and can’t wait to unveil our new stand to the public.  Over the three days of the show we’ll showcase the suppliers who bring the very best of regional Welsh food to our stores in Wales, as well as those across the UK.  Visitors will really enjoy the chance to get hands on and taste some of our delicious regional produce, witness our passion for quality and innovation and discover the extraordinary lengths we go to, to provide fantastic food.”

This year M&S will once again be sponsoring a selection of the beef livestock classes, as well as the Royal Welsh Young Sheep Handler, Junior Pig Handling Competition and cheese section of the Dairy Produce category.

A real focus for M&S at the Royal Welsh Show is to highlight the benefits of its Activehealth milk produced by four dedicated farms in Wales.  While all M&S milk has at least 6% less saturated fat due to a specially developed lower sat fat diet that is fed to the cows, M&S Activehealth milk has the added benefit of being enriched with Vitamin D.  Visitors to the M&S stand will get the chance to take part in a game of Hungry Hungry Cows where families can compete against each other to see which cow can eat the most special feed and win the game. Each cow in the game will represent one of the Welsh farms that supplies M&S.

M&S will also use the Royal Welsh Show as a platform to celebrate the latest developments in Plan A, including how it is supporting the next generation of farmers through its ‘Farming for the Future education initiative’ and ‘Farming for the Future Awards’.  In addition, the retailer will raise awareness of its Forever Fish campaign, revealing how profits from the charge for carrier bags have been used to help fund education projects in association with the World Wildlife Fund (WWF), Marine Conservation Society (MCS) and the National Schools Partnership (NSP).

Steve Mclean said: “This year, we’re launching a new education programme in collaboration with a number of our suppliers which aims to help address a shortage of skills in agriculture.  Our Farming for the Future education programme will see us support 12 bursaries each year, a Graduate Programme and an Executive Education Programme.  Visitors to our stand at the Royal Welsh Show can see case studies about those who have already benefitted from this extremely worthwhile scheme.

“We’ll also be celebrating the achievements of our Farming for the Future Award winner from last year, David Philips, highlighting to visitors the ‘heroes’ in the M&S supply chain.”

Steven Mclean concluded: “Throughout the show, there’ll be plenty to keep the whole family entertained and our customers can get a real insight into the hard work and expertise that goes into making M&S food the best on the high street.  Visitors will also have the opportunity to buy sandwiches, salads, wraps and other lunchtime snacks from our M&S ‘Food on the Move’ range.”