M&S ‘Farming For the Future’ Award

18 July 2013



Ieuan Jones from Pennybwlch farm, Aberystwyth, and Justin Scale from Capestone Organic Poultry in Haverfordwest, Pembrokeshire, have made it onto the shortlist of this year’s prestigious M&S ‘Farming for the Future’ awards. They will find out who has been crowned Wales winner on the first day of the Royal Welsh Show in Builth Wells on 22nd July.

Ieuan Jones, who specialises in producing high-quality beef for M&S via supplier Dawn Foods, impressed the judges with his well-managed 190 acre farm, livestock expansion programme and commitment to producing home-grown forage. In addition to his beef enterprise, Ieuan has expanded his herd to include 450 ewes and has arranged to rent land from neighbouring farms to produce his own silage, ensuring costs are kept low and quality standards high.

Justin Scale, who runs a larger, 400-acre farm rearing organic poultry, captivated the judge’s attention with his local school engagement programme, and excellent health and welfare standards. In particular, the farm has built strong relationships with local primary schools to help educate children on the important link between food and farming.

M&S Farming for the Future is a programme of initiatives which champions sustainability and innovation.  The programme is designed to help farmers identify opportunities for improvement, increase their profitability and provide a sustainable supply chain that can continue to deliver quality and innovation for the long term. 

The awards celebrate suppliers working towards important M&S Plan A commitments including becoming carbon neutral, sending no waste to landfill, extending sustainable sourcing, setting new standards in ethical trading, and helping customers and employees live a healthier lifestyle.

Steve Mclean, M&S Head of Agriculture & Fisheries, said: “Choosing the M&S Farming for the Future shortlist in Wales was a very difficult decision for the judges. There is a great deal of innovation and quality across the agriculture sector, but Ieuan Jones and Justin Scale’s entries really stood out for their innovation and commitment to the future of farming.

“The awards are in their sixth year and we are continually impressed by the commitment and dedication our suppliers have towards Plan A and sharing best practice among the farming community in Wales. There are some great shortlisted entries this year and I’m looking forward to unveiling the winner at the Royal Welsh Show