Powys gears up to host world’s top cyclists this week

10 June 2019

Powys is gearing up to welcome the world’s top cyclists this week, as the penultimate stage of the OVO Energy Women’s Tour, Britain’s biggest and most prestigious bike race for women, takes place in the county.

Powys will host Stage 5 of the race on Friday 14th June with a 140-kilometre / 87-mile stage from Llandrindod Wells to Builth Wells. The race is setting off from the Lake, Llandrindod Wells at 10:30, and riders are due back on the Royal Welsh Showground at 14:26.

Powys County Council Leader, Councillor Rosemarie Harris said: “We are on final countdown to one of sport’s most iconic events providing a double boost for our wonderful county. Hosting both the start and finish of a world-class sporting event will showcase our county to a global audience”. 

“The OVO Energy Women’s Tour is certain to attract thousands of visitors to Powys providing a huge boost to business and the local economy. We hope as many residents as possible will come out and support the event as is passes through the county.”

The Royal Welsh Showground will be open to the public from 11am, and is hosting an afternoon of activities in order to welcome the Women’s Tour to Powys. Sport Powys, Cardiff Blues, Welsh Cricket and many more will provide activities suitable for all ages. Builth Wells Ladies Choir will provide entertainment. Entry to the Showground and parking is free of charge.

The OVO Women’s Tour, which begins in Suffolk on Monday 10 June, features the leading names in women’s cycling including defending champion Coryn Rivera (Team Sunweb), former British World Champion and Olympic medallist Lizzie Deignan (Trek Segafredo), the world’s greatest ever cyclist Marianne Vos (CCC Liv) and current European and Commonwealth Road Race Champions Marta Bastianelli (Team VIRTU Cycling) and Chloe Hosking (Alé Cipollini) respectively.

The OVO Energy Women’s Tour will offer prize money parity with the men’s Tour of Britain, thanks to award winning independent energy supplier OVO Energy, the title sponsors for a third edition of the race.

ITV4 will screen highlights from every stage of the OVO Energy Women’s Tour, with programmes broadcasting at 20:00 in the UK and available on demand via the ITV Hub catch up service.

About the OVO Energy Women’s Tour

Created by SweetSpot Group in 2014, the OVO Energy Women’s Tour is the UK’s first international stage race for women, bringing the world’s top riders to compete in Great Britain as a part of the UCI Women’s WorldTour.

In addition to its wider aims of promoting active and healthy lifestyles to women, the event has championed equality in sport, notably offering the same prize fund pro rata as the men’s OVO Energy Tour of Britain. The race will expand to six days for the first time in its history in 2019.

The race, which has been won by the likes of Marianne Vos (2014), Lizzie Deignan (2016) and Coryn Rivera (2018), attracts an annual roadside audience of 300,000, as well as over three million fans through linear and online platforms. 

Follow the OVO Energy Women’s Tour on Twitter (#OVOWT), Facebook, Instagram or via the event’s official website at womenstour.co.uk.


For further media information pleasecontact Peter Hodges (07970 526 519 / peterh@thetour.co.uk) and Nick Bull (07977 151 184 / nickb@thetour.co.uk).